This video shows the farm getting ready for strawberry season (November to May). While other produce is dying off as the weather gets cooler, the strawberry plants are getting ready to produce super sweet strawberries.
Strawberries in Korea are very sweet but my parents-in-law’s strawberries are particularly sweet because they put a lot of effort into making sure they are extra sweet. Some other farms choose quantity over quality so their strawberries are not as sweet: be careful! The strawberries from our farm end up in department stores in Gangnam, but of course the middle man takes a big cut. The strawberries go to market first before department stores. It would be great if there was a way to sell directly and get a bigger profit but it’s not really that possible, because strawberries expire quickly and it’s a whole other business, on top of working on the farm, to do that. We may be selling some directly to some cafes and restaurants who order a lot, but the majority go to be auctioned off and then sent to department stores. The boxes usually have my father-in-law’s name on them too. Sancheong (our region) strawberries are now known to be the best in Korea, sometimes cafes have signs boasting that they have desserts with Sancheong strawberries.
Recent Comments